Imagine Big Brother running the department of human resources in the voice of an especially insistent yoga instructor. Its competitors have names like Workbot, Hone and Clear Review and they all claim to have discovered the secret to improving motivation and productivity at every level of corporate life - using data modeling and artificial intelligence to target what BetterUp calls ‘hyperpersonalized coaching’ at every employee. Harry may not realize it, but he is the latest celebrity frontman for the rapidly growing, broadly unregulated and frequently dubious corporate ‘coaching’ industry.īetterUp is one of a group of Californian companies on the growing, corporate edge of life coaching. Prince Harry is now chief impact officer for BetterUp, a Californian corporate consultancy whose ‘mission’ is to sell online life coaching with - in his words, - ‘innovation, impact and integrity’.
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